Reasons Why You Might Need To Consider Getting Your Business Logo Redesigned

Designer creating a new logo

Business branding is paramount in any business. A logo is essential to this branding, as it identifies and symbolizes what the business stands for. However, over time, logos can become outdated or may no longer accurately reflect the values and qualities of a business. As such, it is important to consider redesigning your logo to ensure it is up-to-date and …

How a Good Logo Design Contributes to Building a Brand

Logo design template on a tablet

Your business’s logo is an important part of its branding. It should reflect your business’s aesthetic and objectives. Logos don’t need to be over the top, but they should make sense for your brand and be memorable. Think about the memorable logos you see all around you: Apple, Nike, McDonald’s, and Starbucks. What is it that these logos all have …

The Essentials of a Stellar Digital Marketing Strategy

Online Marketing

Half of all startups dreaming of becoming conglomerates one day don’t have a defined digital marketing strategy. This statistic is mind-boggling since digital marketing strategies can visibly generate a better ROI (return on investment) than traditional marketing strategies.  If you’re not using digital marketing the right way, you’re probably missing out on added revenue and valuable leads. But before you …