How a Good Logo Design Contributes to Building a Brand

Logo design template on a tablet

Your business’s logo is an important part of its branding. It should reflect your business’s aesthetic and objectives. Logos don’t need to be over the top, but they should make sense for your brand and be memorable.

Think about the memorable logos you see all around you: Apple, Nike, McDonald’s, and Starbucks. What is it that these logos all have in common? Simplicity and uniqueness. Their logos stand out despite their relatively simple designs. While this might seem like a lofty goal that you’re not going to be able to achieve, with the help of a skilled logo designer, you can fit your brand into one small but definable image.

What Is a Logo?

So, what exactly is a logo, and more importantly, what function does a logo serve? A logo is used to identify a brand itself. It identifies your company. It does not serve as something that describes your business; rather, it gets its quality from the thing that it symbolizes. Everything it represents is more important than what the logo itself looks like, and its subject matter can be just about anything.

What Makes for a Great Logo Design?

A great logo should stand out, simple, yet distinctive. It should let the viewer know about the message you are trying to put out there. A logo is usually meaning-driven and should be easy to print and see at any size. It can have color but doesn’t necessarily need to have it. In fact, a lot of great logos are black-and-white.

How to Craft the Right Small Business Logo Design

Now that you know a bit about what a logo does, you can learn about crafting the right logo for your business. Here are some tips for how to nail the design for your logo.

Do Your Research

One of the most important things you can do for your business while designing a logo is to do some research. Look at what your competitors are doing with their logos. How can you set yourself apart from them while still embodying a similar aesthetic? Know your market and your rivals.

Sketch Out a Concept

Next, sketch out a simple concept. You don’t have to be a graphic artist – or artist of any sort beyond some stick figures – to get an idea on paper. You can even enlist a friend to help sketch the logo concept out for you. Having that visual cue in front of you is important as you move forward. You can even sketch and test out several different logos, going as far as to ask your social media followers to choose their favorite one and give their input.

Keep It Simple

A logo needs to be visually discernible in small and large sizes. When it comes to printing, your logo could end up looking muddied or blurry if you make it too detailed. Keep your logo simple yet effective. The logo should not be littered with details, but it should show the viewer something unique, maybe even unexpected. It can be black-and-white or incorporate your brand’s colors.

Make It Timeless

A great logo needs to withstand the test of time. How is it going to look in 5 years? 10 years? 50? Think about the logos that have withstood the test of time. Everyone recognizes Target’s logo because of how unique and adaptable it is. Businesses of all sizes need to adapt as society changes, but your logo should not start to look dated.

Keep It Brand-Appropriate With a Small Business Logo Design

Your brand needs to be made clear within the context of your logo. It needs to speak to its intended audience. The Hot Wheels logo is a prime example. It speaks to young people who love cars. Your logo should appeal to your intended audience.

Get Your Logo Professionally Designed by a Logo Design Agency

You don’t need to design a logo all on your own. Hiring a logo designer can save you a lot of time and energy. Please don’t hesitate to contact TechKnow for assistance crafting the perfect logo for your brand. Our logo design agency is here to help you build your brand and reach the right audience!

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