How can we help grow your business and free up YOUR time? All of our services have been designed with this one question and purpose in mind. You want to spend your valuable time focusing on what do best…providing your highest level of service to your business.
This is why we are always keeping up with the very latest trends in search engine marketing (SEM), so you don’t have to. Online marketing is a rapidly evolving industry, so it’s in your best interest to ensure someone is keeping up with the times!
Our approach to marketing your company is to plan, plan and plan some more. We set up a few “avatars”, which are your typical customers or target audience. We then run through a few scenarios to ensure the best content is created to lead your customers to understand how you can solve their business problems and in turn, lead to a conversion on your site. Conversions are essentially your ideal customer taking action on your site, whether it’s making a purchase or signing up for an email newsletter. Some key questions we like to ensure we understand:
- Who is visiting your website? Is this piece of content relevant to your target audience/persona?
- Does the content address at least one of their problems and provoke them to take the next step (call-to-action)?