How a Good Logo Design Contributes to Building a Brand

Logo design template on a tablet

Your business’s logo is an important part of its branding. It should reflect your business’s aesthetic and objectives. Logos don’t need to be over the top, but they should make sense for your brand and be memorable. Think about the memorable logos you see all around you: Apple, Nike, McDonald’s, and Starbucks. What is it that these logos all have …