If you want your business to stand out against its competitors, you better have a few tricks up your sleeve. Otherwise, your content will get lost in the sea of blogs, photographs, and videos that are being produced at nonstop rates. If there is one area you should never neglect, it’s social media marketing. If you think there’s room to improve your social media game, contact TechKnow in Longmont, Colorado. We will create a social media and online marketing strategy from scratch, so you can focus on other elements of your business. Keep reading as we share the best strategies to try in 2022.
Set Realistic Goals
As with any successful plan, the first step is to create goals. This will help you define what successful results look like to your business, and what your priorities are. Additionally, goals help businesses continuously move forward rather than stagnate or move backward. Make sure your goals are realistic, otherwise you won’t accomplish them. Failing to achieve just one goal can have a domino effect. If you are unable to achieve your first goal, this can lower your self-esteem and company morale, which can result in you not achieving your next goal. So, it’s crucial to take a realistic approach to determine how much time, energy, and money can go into your marketing strategy.
Your Message Matters
Personalized messages are still one of the most successful forms of paid advertising on social media platforms. Why? Nobody is interested in messages that don’t appeal to their tastes. They want to see the right content at the right time and that’s what personalized messages aim to achieve. Luckily, platforms like Facebook, LinkedIn, and Instagram are making it easy for businesses to learn as much as they can about their audience and create segmented lists to distribute different messages to their recipients.
However, creating personalized messages are a delicate art. While it’s effective, some recipients may find it overly invasive. By hiring our team of experts, we’ll toe the line, creating personal messages that aren’t invasive.
Learn About Your Audience
You probably can tell that social media is a great place to learn about your audience. How else would these platforms make it easy for businesses to gather data about their recipients to create personalized messages? There are many ways that social media platforms can help you:
- Identify or create a buyer persona
- Learn which platforms customers use the most
- Review competitor’s strategy
- Survey current and prospective customers
It doesn’t stop there. There are many ways you can get creative and tap into the mind of your audience. We don’t recommend businesses do it on their own, as this strategy takes time and effort. If you don’t have the time, don’t worry. Instead, contact TechKnow to get started.
Use Influencers the Right Way
Yes, there is a right and a wrong way to use influencers such as celebrities, athletes, and entertainment personalities. It isn’t enough to hire someone famous to say that your product or service is amazing. Consumers want to see how the product was incorporated into the influencer’s life and the specific value it brought them. Remember this when hiring an influencer to promote your business.
Know What’s Engaging
Engaging content is still king, but as you may know, content doesn’t only look like blog posts anymore. For a few years now, video has been the most impactful form of content and that has yet to change. How can your business produce high-quality videos? It can be done in a number of ways.
- Do live streams to connect with your audience
- Take long or short pre-recorded videos of your latest product or service
- Have influencer’s post reviews about your business
Video is extremely adaptable, so experiment with new ideas to see what works best. However, it’s still important to produce tried and true videos that you know yields positive results.
Some of these tips seem easy, as they don’t require much skill – just a willingness to learn. However, they won’t be easy to execute unless you have the time to do it. This is the problem most businesses face, which is why we started TechKnow. Founded in 2009, we have helped dozens of businesses and entrepreneurs grow through harnessing the power of the web, social media, email, and more. If you live in Longmont or the surrounding area, contact us or call (970) 528-5551 to learn more about our social media marketing services.