If you want to sell a product or service online, you need to work on your marketing skills. In the age of digitalization, search engine marketing is your best bet for reaching your target audience. Generally, there are two types of marketing for search engines: pay-per-click (PPC) and Search engine optimization (SEO). To decide which one is the better option …
These Are The Best Social Media Marketing Strategies to Try in 2022
If you want your business to stand out against its competitors, you better have a few tricks up your sleeve. Otherwise, your content will get lost in the sea of blogs, photographs, and videos that are being produced at nonstop rates. If there is one area you should never neglect, it’s social media marketing. If you think there’s room to …
Beginners Guide to Pay Per Click Marketing
Pay-per-click marketing is a powerful tool used to generate more leads and traffic to websites. You can create a strong online presence for your business through this form of digital marketing. It’s a kind of paid marketing; only you pay for the number of clicks you get through ads. In a way, you only pay for the results. Instead of …
Is PPC Advertising Important For Your Business?
Pandemic’19 has caused consumer reliance to shift more towards e-commerce and digitalization. Businesses need a digital and online presence to engage with their customers and boost their market shares. It’s, hence, not surprising if you keep hearing about terms like SEO, PPC marketing, digital marketing, etc. So, what is PPC advertising, and what’s the importance of PPC for firms? Should …
The Essentials of a Stellar Digital Marketing Strategy
Half of all startups dreaming of becoming conglomerates one day don’t have a defined digital marketing strategy. This statistic is mind-boggling since digital marketing strategies can visibly generate a better ROI (return on investment) than traditional marketing strategies. If you’re not using digital marketing the right way, you’re probably missing out on added revenue and valuable leads. But before you …
Our Top 5 Reasons to Hire an SEO Professional
Search engine optimization has been an integral part of most business’s marketing strategy over the last two decades. Why? For more reasons than we can list in this article. One of the most significant is brand awareness. With the right SEO in Fort Collins, your little-known company can tap into a large audience, one that can translate into future buyers. …
Benefits of Online Marketing For New and Established Businesses
Let’s face it, gaining customers from a brick-and-mortar store is no longer cost-effective or fruitful. Many brick-and-mortar stores saw significant losses during COVID-19. On the other hand, e-commerce stores and other online websites were profitable during the lockdown. This shift shows that physical stores are at a significant disadvantage and that leveraging online marketing and e-commerce platforms has become necessary. …
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4 Ways Ecommerce Website Design Can Increase Conversion Rate and Sales
Ok, I want to you to do a little experiment with me real quick. Are you ready? Good. Now, close your eyes and count to 8. Yep, just 8 seconds. Count them. I’ll wait. Good job. Now, that eight seconds is how much time you have to grab your E-commerce visitor’s attention and keep it. After eight seconds the majority …
5 Reasons Why Facebook Retargeting Will Make You Reconsider Your Marketing Strategy
If you don’t have a Facebook retargeting campaign set up for your business, we have just one question for you: …Why? It’s one of those marketing no-brainers that professionals have been harping on and on about for the past couple of years, and yet the vast majority of small- to mid-sized businesses still aren’t doing it. But you’re smarter than …
The Benefits of Using a Password Manager
Many people have dozens or even hundreds of online accounts they need to keep track of, yet still use the same weak passwords they can easily remember across different websites. In fact, more than 74% of adults surveyed memorize their passwords. The problem with this method is when your password is compromised on one website, it’s compromised across all other sites …
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