Creating e-commerce websites that convert is an Art. It’s fairly easy these days to put up an online store with Shopify or WooCommerce, however, there are many things to consider when building a functional e-commerce store. We’ve listed a few items that we have found to be very important factors to ensure you include on your Website. We’ve split test hundreds of data points and conversion metrics to see what works and what doesn’t. It can take a lot of time and money to do this yourself, however we have you covered with our proprietary Techknow Shopping framework that we have built to do one thing well, sell your products! Here are a few items to consider when creating your e-commerce websites:
Responsive design – over 50% of online shoppers are using mobile devices. It’s imperative you have a theme that’s responsive on every type of device.
Secure – Customers want to ensure the transaction is secure and their credit card info is safe. Using an SSL certificate to encrypt the connection when the customer visits the checkout page is a must. Techknow includes a free SSL certificate with our Hosting Package. If you don’t see the green “Secure”
Functional User Experience (UX) – when an online shopper navigates through your website, it’s recommended to drive them through the best shopping experience as possible, with minimal distractions so they can do what they to your site to do – Purchase products! If there are too many options or categories aren’t clearly labeled, it’s likely the end user will hit the back button and bounce off your website.
Easy to add products – If you are scaling and want to add/remove products, it’s best to have an easy to use platform to be able to add or update products yourself.
Sharing Capability – Are people able to share what they recently purchased from you on Social media or with their friends? This increases traffic back to your website as well as what’s most important – more sales.
When it comes to creating an e-commerce website, Techknow has first-hand experience on what works and what doesn’t. We have tested this on our own e-commerce business and are always tweaking things. When we find something that works on our website, we bring the functionality to your website.
We are passionate about helping our clients with their on-line presence. If you are passionate about growing your business, let our strategies, designs and development help you reach your goals.
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