Social media continues to evolve rapidly, and 2023 is no exception. We expect to see interesting trends emerging over the coming months that could transform how we interact with each other online. To ensure you’re staying one step ahead in social media this year, keep an eye out for these key trends.
1. Increased Use of Augmented Reality
One of the trends that are expected to gain popularity in 2023 is augmented reality (AR). AR technology allows users to superimpose computer-generated images on top of real-world objects. AR has already been used by several brands, including Ikea and Sephora, to create immersive and interactive experiences for their customers.
2. Chatbots Being Used as Virtual Assistants
One trend to look out for in 2023 is using chatbots as virtual assistants on social media. These bots can help automate customer service inquiries, save time by providing automated responses, and even handle personalized user tasks. They have already become integral to many businesses on platforms such as Facebook Messenger and Twitter, and endless possibilities exist. Chatbot technology has massive potential for businesses seeking to improve their customer service experience on social media.
3. Greater Use of Influencer Marketing
As social media evolve in 2023, influencer marketing is expected to be increasingly used by companies that rely on social media for advertising and promotion. Influencers are social media users with an established following and create content typically related to a specific lifestyle or niche subject. By utilizing the reach of influencers, social media marketing teams can target potential customers interested in their brand’s message just like they had been doing through traditional social network posts but with more engagement of the people they reach.
4. Micro-Influencers Gaining More Traction
While influencer marketing is expected to grow in popularity, micro-influencers will also become more popular in 2023. This strategy can be effective for brands as it enhances reaching a large audience through the influencer’s existing platform. As such, we expect to see more brands using influencer marketing in 2023 as they look for more effective ways to reach their target audiences.
5. Growth of User-Generated Content
User-generated content (UGC) is another trend expected to grow in popularity in 2023. UGC can take many forms, such as photos, videos, reviews, and blog posts. As a social media marketing agency, it’s important to be aware and attuned to how users create, share, and consume content online. As more businesses realize the power of UGC, campaigns that rely heavily on it are likely to become commonplace in 2023. All brands will want to tap into this powerful tool, which enables them to create more meaningful connections with their customers.
6. Live Streaming Becoming More Popular
Live streaming refers to broadcasting live video footage on a social media platform like Facebook or Instagram. Live streaming lets companies connect directly with current and potential customers through real-time digital interactions. These social media broadcasts can offer unique insights into new products, services, and other exclusive promotions that build trust between brands and customers. With the right strategy for social media marketing, live streaming can be an incredibly powerful tool for driving sales and increasing market awareness.
7. More Social Commerce
In 2023, social commerce is predicted to be one of the major social media trends. With more shop-oriented social media platforms, such as Instagram Shopping, being introduced into the scene, it will become easier for any social media marketing agency and business to transact directly with customers on social platforms. This opens up many opportunities to leverage personalized customer experiences and target them through social e-commerce campaigns. Social commerce will become more prevalent in 2023 as social media platforms seek ways to monetize their user base.
Over time, it is expected that more incredible trends will be witnessed in social media in 2023. With constant development and innovative advancements incorporated in this arena, users will be delighted to try and explore the new trends likely to revolutionize the social media world. Contact Techknow for digital marketing solutions for businesses of every size, such as SEO optimization, online marketing strategy, web design, and development.