Guide to Hiring a Social Media Marketing Company


There is so much to do when it comes to ranking your website and business organically. Social media marketing is probably one of the most effective strategies, alongside creating blog posts for SEO. No matter how important it may be, as a business owner, you probably have more than enough on your plate as is. This is when hiring a social media marketing company comes in handy. In this article, we’ll explain what to look for when hiring someone to propel your social media efforts. We’ll also explain why there’s no better company in Longmont, CO to get the job done than Techknow

Get Your Information Ready

Gather up as much information as you can about your company, so the marketing agency knows everything they need to about your brand and target demographic. Don’t just include facts about your company, but also incorporate company goals you hope to achieve. You’ve probably heard this before, but it’s worth repeating: make your goals realistic! In addition to being realistic, they should also be highly specific to guarantee you accomplish them. When you provide the marketing company with the necessary information, make sure you know who will be tackling each task, and follow up with them regularly. 

What Are Their Specialties?

Many marketing companies have a broad list of industries that they work with, while others may tailor their interests towards niche areas. Determine which company you’re more interested in working with. While niche marketing firms may understand your business better, they may not have other services you’re interested in, such as SEO content marketing, paid advertising, etc. At Techknow, we take the time to understand our client’s brand, product/service, target demographic, and much more. As a result, even if we don’t compartmentalize ourselves to one area, we make sure to know what our clients want, as well as which strategies are best to reach their target audience, so we can deliver the results our clients demand. 

Learn About Their Performance History

You should narrow down your list to a few prospective candidates and begin to interview each one. During this step, you can come to learn a lot about each company. One of the best ways to learn about a team is to see their track record. Find out what the company has done for its other clients by looking at the company’s portfolio. This should provide detailed insight into their results, work style, and clientele. From there, you can determine if the company has previous experience working with similar customers and whether they met expectations. Many companies like to exaggerate their work experience – make sure they back it up with proof from their previous campaigns. 

What to Look Out For?

  • Make sure they have a team of experienced social media gurus and don’t assign your work to a random content creator. 
  • They understand your industry or have experience quickly learning new industries and can adapt with ease.
  • Do your homework and find out the must-have social media tools. Make sure to ask what tools they use when planning and deploying their marketing campaign. 
  • Ask about their communication style. You want a company that can communicate quickly, despite how many clients they have. 
  • Ask about their key performance indicators (KPIs) or, in other words, their plan to track and gauge their performance. 

Contact Techknow 

We have helped businesses meet their social media marketing goals since we established our company in 2009. If you need to expand your web presence, but don’t have the time or qualifications to accomplish this, we can help expand your social media profiles to increase awareness. For social media marketing in Longmont, CO, contact us or call (970) 528-5551. 

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