Google launched its new testing criteria in the Summer of 2021 for businesses and marketing professionals to see the status of their website performance essentials. This is important for companies in Loveland and Fort Collins Colorado that want to improve their customers’ user experiences. Many business owners don’t have much time on their hands with all the tasks they need to complete. However, companies can rely on a third party like TechKnow to handle web design and SEO marketing. Read on to learn how TechKnow can use Google’s Core Web Vitals testing services for your business in Colorado.
Amidst the Covid-19 Pandemic, Google Unveiled New Rankings Criteria
While most business owners were taking steps to protect their businesses from the threat of Covid-19, SEO and digital marketers were anticipating Google’s new testing for websites. Businesses concerned about brand awareness and visibility can use these vitals tests to improve their brands and marketing efforts.
Google first announced these metrics in May of 2020. These vitals tests were intended to measure a website’s health so that the business can improve the Google page experience. Three components are involved in these metrics: content loading speed, visual stability, and interactivity. These are measured with three different tests, which are called the Largest Contentful Paint rating (LCP), the First Input Delay test (FID), and Cumulative Layout Shift (CLS).
The search engine giant gradually advances the algorithm by paying attention to the little details to help provide the best results for user searches. These tests mean that websites that don’t comply with these improvements will rank lower than the sites that do. Google continues to strive to make the Google page experience more user-friendly. So, how can business owners ensure their websites stand out and achieve the highest rankings?
What Can TechKnow Do For You?
Considering that over half of a website’s traffic comes from organic searches, businesses should strive for the best vitals testing for better rankings in searches. Being a digital marketing business, TechKnow can help you with building your websites and marketing plans with better test results so that your company gains more traffic from the right audiences. Our company specializes in providing the following services for businesses:
• Customized Digital Marketing Strategies
At TechKnow, we’re very excited about Google’s new testings for better rankings, and we can help you ensure your websites achieve higher rankings in the search engine. When you’re looking for effective digital marketing strategies in the Boulder, Loveland, and Fort Collins, Colorado, area, reach out to the professionals at TechKnow. Contact us today to learn more.